Salesforce Marketing-Cloud-Advanced-Cross-Channel Test Simulator - Marketing-Cloud-Advanced-Cross-Channel Valid Exam Notes

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 2	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 4	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 5	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 6	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 7	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q46-Q51):

NEW QUESTION # 46
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

NEW QUESTION # 47
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. They should always be set to High Transmit Power setting
B. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
D. It prevents both the produce message and the deli message from being triggered in both places

Answer: D

NEW QUESTION # 48
How are profiles merged In IS:

A. Deterministic matching on matched identities
B. Once a day
C. Probabilistic matching

Answer: A

NEW QUESTION # 49
What is true about contact data and journey data.

A. Contact data is static and journey data is updated data
B. Journey data is static and contact data is updated data.

Answer: B

Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.

NEW QUESTION # 50
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Do not use a filter in the entry source to filter more than 50% of your contacts
B. Use an ETL tool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
C. Make sure you are connected to a fiber internet connection.
D. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Answer: A,B,D

NEW QUESTION # 51
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